Nicole Sprenger is a data-driven marketing leader and enthusiast for blockchain technology and artificial intelligence who is passionate about using data to tell a story that brings value to the individual. Nicole currently works as a marketing lead at ESD, a global consulting-engineering firm. In her role, she is responsible for optimizing ESD’s digital presence, which includes search engine diagnostics, marketing analytics and pay-per-click testing. Additional responsibilities include marketing analytics and market research. She received a Master of Business Administration degree in marketing from Benedictine University and graduated with a degree in physics and a minor in mathematics from DePaul University.